karen sze

karen sze https://karen-sze.com karen sze Fri, 26 Apr 2024 20:47:18 +0000 https://karen-sze.com en services2 http://karen-sze.com/services2 Fri, 26 Apr 2024 20:47:18 +0000 karen sze 452796 + MARKETING & BRANDING find your story+ CREATIVE CONSULTING tell your story + PARTNERSHIP STRATEGY & BRANDED CONTENT CONSULTING make connections that amplify your story  authentically+ CULTURAL INSIGHTS & EXPERTISEwhat audiences are doing right now and how it should shape your story  + COPYWRITING actually tell your story, in words EXPERT IN BRANDED CONTENT / INFLUENCER MARKETING / PARTNERSHIPS, SPONSORSHIPS & COLLABORATIONS / TALENT BOOKING / MULTICULTURAL MARKETING / 360 CAMPAIGNS & INTEGRATED MARKETING / STRATEGY / PROJECT MANAGEMENT + MARKETING & BRANDING find your story+ CREATIVE CONSULTING tell your story + PARTNERSHIP STRATEGY & BRANDED CONTENT CONSULTING make connections that... meta http://karen-sze.com/meta Wed, 06 Mar 2024 20:31:56 +0000 karen sze 452119 META WhatsApp: The Feature talent sourcing /  talent booking   Meta Quest/Horizons World talent booking  Instagram x Advertising Standards Authority UK talent booking / project management  <img width="1179" height="2556" width_o="1179" height_o="2556" src_o="https://cortex.persona.co/t/original/i/7188b22cc1b60db923c2ed1acf244a432e0e1adc17f2ccb6e6a5b751dc90bb2f/IMG_1762.PNG" data-mid="1353057" border="0" data-scale="25"/><img width="1179" height="2556" width_o="1179" height_o="2556" src_o="https://cortex.persona.co/t/original/i/38530f8c1303387d17ec0f92db1091c6389c13039c727ca27487156dd1ee8893/IMG_1764.PNG" data-mid="1353056" border="0" data-scale="25"/><img width="1179" height="2556" width_o="1179" height_o="2556" src_o="https://cortex.persona.co/t/original/i/b65a2f02e346be3a6573b549a2811f949de355103e9ee071b3bf093ef5c569fd/IMG_1765.PNG" data-mid="1353055" border="0" data-scale="25"/><img width="1179" height="2556" width_o="1179" height_o="2556" src_o="https://cortex.persona.co/t/original/i/e22c4d6d20045ee6072fa2ccc351fe866193fe1269616927e9207aa746d1a5d9/IMG_1767.PNG" data-mid="1353058" border="0" data-scale="25"/><img width="1179" height="2556" width_o="1179" height_o="2556" src_o="https://cortex.persona.co/t/original/i/19dfd5c957d0ecac7845c9f5ee4384fa5053a128509ca4131f4e31f18e9b31d7/IMG_1763.PNG" data-mid="1353054" border="0" data-scale="25"/> META WhatsApp: The Feature talent sourcing /  talent booking   Meta Quest/Horizons World talent booking  Instagram x Advertising Standards... MIA 2021 http://karen-sze.com/MIA-2021 Wed, 15 Dec 2021 03:18:51 +0000 karen sze 416374 MADE IN AMERICA FESTIVAL  partnership strategy  / experiential + social  / influencer marketing - Kilian Paris <img width="1080" height="1350" width_o="1080" height_o="1350" src_o="https://cortex.persona.co/t/original/i/5a2a6da73be5948338fd720a8358f8e96ddc32123d4fdbe287a4803a66d6d6f7/MIAxKilian-Tinashe.jpeg" data-mid="1145596" border="0" data-scale="39"/><img width="1080" height="1350" width_o="1080" height_o="1350" src_o="https://cortex.persona.co/t/original/i/5b07d621b25d805590cbaf4e17bb5c178a5b1b7573b5d87d67bc209ce0fddb54/MIAxKilian2.jpeg" data-mid="1145599" border="0" data-scale="39"/><img width="1080" height="1350" width_o="1080" height_o="1350" src_o="https://cortex.persona.co/t/original/i/3c535965e17409a251c27a452ae4f60306bf92ad747dfa2ca846a33c1900d603/MIAxKilian.jpeg" data-mid="1145597" border="0" data-scale="39"/> -PUMA <img width="1364" height="2048" width_o="1364" height_o="2048" src_o="https://cortex.persona.co/t/original/i/562c4c3b85f70bd61a0c3b6138b9b02ee44b2d02e7359ccb6a031a4d03fa956b/PumaxMIA2.jpeg" data-mid="1145595" border="0" data-scale="39"/><img width="1524" height="2048" width_o="1524" height_o="2048" src_o="https://cortex.persona.co/t/original/i/0b9b0afda0e2835a235a7babf5053d37f364211baf1bba06de4ae5b62aaa823d/PumaxMIA.jpeg" data-mid="1145598" border="0" data-scale="43"/> MADE IN AMERICA FESTIVAL  partnership strategy  / experiential + social  / influencer marketing - Kilian Paris -PUMA tacobell http://karen-sze.com/tacobell Mon, 12 Jul 2021 19:37:07 +0000 karen sze 408665  TACO BELL project management  / production / integrated marketing strategy - <img width="962" height="393" width_o="962" height_o="393" src_o="https://cortex.persona.co/t/original/i/24a961a6a85af064a86977587243de7935fa7fa0d203fd33d709bfe979f3083f/tacobellvma.jpeg" data-mid="1105496" border="0" data-scale="60"/> <img width="540" height="565" width_o="540" height_o="565" src_o="https://cortex.persona.co/t/original/i/6d764b78f975b39d0f4963992d159c1c29b3cc3cf69bf02a40a248f1854b2d29/vmabnatb.jpeg" data-mid="1105497" border="0" data-scale="60"/>  TACO BELL project management  / production / integrated marketing strategy - expertise http://karen-sze.com/expertise Sat, 05 Jun 2021 02:44:14 +0000 karen sze 406722  AREAS OF EXPERTISE + Branded Content  + Influencer Marketing + Partnerships, Sponsorships & Collaborations + Talent Booking + Multicultural Marketing + 360 Campaigns & Integrated Marketing + Project Management  AREAS OF EXPERTISE + Branded Content  + Influencer Marketing + Partnerships, Sponsorships & Collaborations + Talent Booking + Multicultural Marketing... purex http://karen-sze.com/purex Thu, 13 May 2021 01:23:55 +0000 karen sze 405324 PUREX creative direction / influencer marketing - <img width="1640" height="1202" width_o="1640" height_o="1202" src_o="https://cortex.persona.co/t/original/i/6a81ec4be1e51962bc904e165d5a91c053dfe3cec7868661f071bcf3b77785ff/Screen-Shot-2021-05-12-at-9.46.57-PM.png" data-mid="1087420" border="0" data-scale="80"/> PUREX creative direction / influencer marketing - rocnationsports http://karen-sze.com/rocnationsports Wed, 12 May 2021 04:34:54 +0000 karen sze 405227 ROC NATION SPORTS brand strategy / talent branding  - Assisted  Roc  Nation Sports  in their signing of LaMelo, LiAngelo + Lonzo Ball by consulting on their recruiting strategy via the agency’s positioning, presentation and talent branding strategies.  <img width="1016" height="1248" width_o="1016" height_o="1248" src_o="https://cortex.persona.co/t/original/i/3822e3ecba7778dec7704b5c7577526253357ce8ce8a7fc5aec1d8a2000ad5a3/Screen-Shot-2021-05-12-at-12.40.32-AM.png" data-mid="1087073" border="0" data-scale="46"/> ROC NATION SPORTS brand strategy / talent branding  - Assisted  Roc  Nation Sports  in their signing of LaMelo, LiAngelo + Lonzo Ball by... sonic http://karen-sze.com/sonic Sat, 27 Feb 2021 23:13:53 +0000 karen sze 399474 SONIC project management  / creative  development / partnership + social strategy - Developed creative  for  and project managed award-winning TV spot  for Sonic and Jersey Shore that tied into their in-show integration within an episode of  Jersey Shore Family Vacation as well as a cobranded segment on the Jersey Shore Aftershow.  Telly Award Winner Gold,  Branded Content - Food/Beverage Silver, Branded Content - Art Direction Silver, Branded Content - Direction SONIC project management  / creative  development / partnership + social strategy - Developed creative  for  and project managed... hershey's http://karen-sze.com/hershey-s Sat, 02 Nov 2019 21:49:13 +0000 karen sze 345796  HERSHEY’S project management  / integrated marketing strategy  - Brought together Reese’s Halloween marketing and MTV with a campaign across TV and social. We developed an on-air spot that was praised on Adweek and  won industry awards, as well as a series of  videos on MTV social utilizing Reese’s candies in Halloween recipes.   Telly Award Winner Gold,  Branded Content - Food/Beverage Silver, Branded Content - Art Direction Silver, Branded Content - Direction Adweek: The Cruel Halloween Trick of ‘Please Take One’ Is No Treat in New Reese’s Ad  HERSHEY’S project management  / integrated marketing strategy  - Brought together Reese’s Halloween marketing and MTV with a campaign across TV... pepsi http://karen-sze.com/pepsi Sat, 02 Nov 2019 21:04:15 +0000 karen sze 345790 PEPSI  project management / creative development / linear, digital + social strategy / influencer marketing  - Reimagined Pepsi’s The Sound Drop series for a new crop of rising artists by  strengthening the storytelling through the creative and developing a robust social strategy leveraging our featured influencer to deepen  the brand’s historic legacy in music for today’s day and age. A throughline was created into the MTV Video Music Awards with The Sound Drop artist, Bryce Vine. Via multipletouchpoints including his pre-show performance, the live broadcast of the VMAs, a Facebook livestream from backstage, and more, we seamlessly connected this program to Pepsi’s sponsorship of J.Lo ’s Video Vanguard award, further rooting Pepsi’s DNA in music. <img width="307" height="164" width_o="307" height_o="164" src_o="https://cortex.persona.co/t/original/i/fe974b7d211ef3d92632bda9d8916ea415075e297ba77fda8d5460f7d5b30140/brycevinesounddrop.jpeg" data-mid="1109091" border="0" data-scale="100"/> <img width="1826" height="1036" width_o="1826" height_o="1036" src_o="https://cortex.persona.co/t/original/i/c983ee42608e43b0f82b16e50ab0aea3dd1f385ff76100c6e3969e6565ad12cc/Screen-Shot-2021-07-18-at-5.13.16-PM.png" data-mid="1106524" border="0" data-scale="60"/> PEPSI  project management / creative development / linear, digital + social strategy / influencer marketing  - Reimagined Pepsi’s The Sound Drop...