PEPSI
project management / creative development / linear, digital + social strategy / influencer marketing
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Reimagined Pepsi’s The Sound Drop series for a new crop of rising artists by strengthening the
storytelling through the creative and developing a robust social strategy leveraging our featured
influencer to deepen the brand’s historic legacy in music for today’s day and age.
A throughline was created into the MTV Video Music Awards with The Sound Drop artist, Bryce Vine.
Via multipletouchpoints including his pre-show performance, the live broadcast of the VMAs, a Facebook
livestream from backstage, and more, we seamlessly connected this program to Pepsi’s
sponsorship of J.Lo ’s Video Vanguard award, further rooting Pepsi’s DNA in music.