HERSHEY’S
project management / integrated marketing strategy
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Brought together Reese’s Halloween marketing and MTV with a campaign
across TV and social. We developed an on-air spot that was praised on Adweek and won industry awards,
as well as a series of videos on MTV social utilizing Reese’s candies in Halloween recipes.
Telly Award Winner
Gold, Branded Content - Food/Beverage
Silver, Branded Content - Art Direction
Silver, Branded Content - Direction
Adweek: The Cruel Halloween Trick of ‘Please Take One’ Is No Treat in New Reese’s Ad